Book a meeting at a target account
You have a name on a list and a quarter to hit. Turn it into a booked meeting.
Book a meeting at a target account
You have a name on a list and a quarter to hit.
Turn it into a booked meeting.
Details
Details
Details
Details
Details
One rubric for the market
Scored and tiered the whole TAM so cold outbound worked the right accounts first, not the whole list.
A scored target
A timely reason to reach out
A multi-channel sequence that gets a reply
The workflow that solves it, one step at a time.
Each step is the plain question you are already asking. The skills answer them in order, one handing its receipt to the next.
The firmographic and signal filters, the tiering, the personas per account, and the reason each account earns its spot.
Read the trigger (funding, hire, launch, job posting, tech change), pick the one angle it earns, and write the touch while it is still fresh.
From a prospect and a specific angle, writes a short email or 3-touch sequence built on one idea, no filler.
A connection note plus value-first follow-ups, matched to whether the prospect is cold, engaged, or gone quiet.
The steps, timing, channel, and intent of each touch, tuned to the segment's value.
A scored target, a timely reason to reach out, and a multi-channel sequence that gets a reply.
- All 5 chained skills resolve to real, scored skills.
- Has a problem, an outcome, 2+ steps, and proof from a real build.
- Ships an example chat showing the play run in Claude.
- Reads in plain operator voice, grounded in a real build.
We did not just check the structure. A judge read this play against the full text of every skill it chains (composition), then ran it on a real scenario end to end (simulated). It passed both. Test scenario: Riverbend InsurTech, mid-market SaaS. New SDR Maria just inherited the healthtech vertical this quarter with zero pipeline.
This play runs across the org, not inside sales.
Every function below owns a piece of the play. Skip one and it stalls where most GTM plays stall: in the handoff.
Without it: Every rep improvises positioning and the market hears noise
Without it: Great sequences land in spam and nobody knows
Without it: Booked meetings count, bad meetings close nothing
Watch the skills answer in order.
Describe your situation in plain language. The right skill fires on its own and hands its receipt to the next.
Before you run it, I ran it for real.
This workflow is genericized from a real build. Here is the number it moved, and what I actually did.
WHAT I DID ›
You cannot prioritize a market by scoring one deal at a time. Put the entire TAM through one rubric, fit for the base, product for the lift, intent capped so it can only help, and make reps work the ranked list top-down. The teams that do book more of the right pipeline and stop burning a quarter of their capacity on accounts that were never going to buy.
Dig into the full build →A list is only as good as the rep working it
The skills hand an SDR a scored list, a live trigger, and a sequenced set of touches; the meeting gets booked in the moment a buyer decides the message is about them. Here is how a sales development leader trains that moment instead of hoping the tooling covers it.
Every new sequence gets read aloud to the pod before it ships: one idea per touch, no filler, a break-up with a spine. Reps clear the read-aloud bar before cadence-builder sends a single step.
- 01Train the trigger read
Teach what each signal from trigger-outreach earns: a hiring spike gets a different opener than a champion move. Reps who can say why now write touches that land.
- 02Set the same-day send SLA
A fresh signal gets its first touch before the day ends. Open the morning stand-up with the signals still waiting for an owner.
- 03Certify the break-up email
The last touch is where respect shows. No rep ships a cadence until the break-up reads clean: no guilt, no fake urgency, a real door left open.
- 04Coach on replies, not activity
Review which touches drew answers each week and reweight the cadence toward them. Sends are effort; replies are the read on whether the effort landed.
One plugin. 5 skills, bundled.
The whole playbook installs as a single plugin in Claude Code, no copy-pasting 5 times. Or grab any single step above. It runs on what you paste; connect your stack to go live.