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Stand up the RevOps foundation

You cannot trust the number because you cannot trust the data. Fix the plumbing first.

[ SALES OPERATOR ]

Stand up the RevOps foundation

G / Groundthe problem that started all of it
RevOps &

You cannot trust the number because you cannot trust the data.

Fix the plumbing first.

A / Assignthe build, block by block, and who owns each one. Open a step to see it run.
HUMAN + AI, IN THE LOOP
The skills run the work. You stay in the loop on the calls that need judgment.
Salesforce01
Turn a messy CRM into a ranked cleanup list.
Details
Turn a messy CRM into a ranked cleanup list.
Powers up with
AI
Salesforce02
Build funnel metrics the meeting will actually trust.
Details
Pin the definitions so the numbers are trusted.
Powers up with
AI
Salesforce03
Design lead routing and SLAs that actually get built.
Details
Design routing and SLAs that actually get built.
Powers up with
AI
Claude04
Cut the GTM stack without breaking it.
Details
Cut the stack overlap without breaking it.
Connect to analyze
AI
T / Tie backthe result it drove, and how they know
RESULT · 01

Deal slippage down 50%+

Same plumbing-first approach: clean data and pinned definitions turned the pipeline number into one the room trusted.

OUTPUT · 01

A clean CRM

OUTPUT · 02

Pinned funnel metrics

OUTPUT · 03

Routing that gets built

OUTPUT · 04

A stack with the overlap cut

The Sales Operator
01 / WHY RUN IT
RUN THIS AND YOU CAN
A clean CRM
Pinned funnel metrics
Routing that gets built
A stack with the overlap cut
02 / THE RUN, STEP BY STEP

The workflow that solves it, one step at a time.

Each step is the plain question you are already asking. The skills answer them in order, one handing its receipt to the next.

1✓ TESTED
Turn a messy CRM into a ranked cleanup list.

Finds the hygiene problems that break reporting first: missing fields, stale records, duplicates, and bad stages, before the cosmetic ones.

YOU GETThe missing-field scan, the duplicate clusters, and a priority ranking by blast radius.
OPEN THE SKILL →
2✓ TESTED
Build funnel metrics the meeting will actually trust.

Conversion by stage, velocity, and win rate with every definition pinned, and the leak named.

YOU GETStage conversion, time-in-stage, win rate, and a definition ledger.
OPEN THE SKILL →
3✓ TESTED
Design lead routing and SLAs that actually get built.

The assignment rules, round-robin or account-based logic, SLA timers, and fallbacks, written as a spec.

YOU GETThe match logic, the SLA timers, and fallback paths.
OPEN THE SKILL →
4✓ TESTED
Cut the GTM stack without breaking it.

Maps every tool to a job, finds overlap, unused seats, and gaps, and sequences cuts to the renewal calendar.

YOU GETThe capability map, the overlap and unused finds, and a consolidation plan.
OPEN THE SKILL →
WHERE YOU LAND

A clean CRM, pinned funnel metrics, routing that gets built, and a stack with the overlap cut.

EVERY STEP, TESTED AND PASSED
EVAL RESULTPASS4/4 dimensions
HOW WE EVAL →
Skills resolve
Structure + proof
Example chat
Quality judge
  • All 4 chained skills resolve to real, scored skills.
  • Has a problem, an outcome, 2+ steps, and proof from a real build.
  • Ships an example chat showing the play run in Claude.
  • Reads in plain operator voice, grounded in a real build.
Last eval run 2026-09-12
DEEP EVAL · PASS
THE STANDARD →

We did not just check the structure. A judge read this play against the full text of every skill it chains (composition), then ran it on a real scenario end to end (simulated). It passed both. Test scenario: A Series B RevOps lead inherits a CRM nobody trusts and a Monday pipeline meeting that always turns into an argument about the number.

03 / WHO ELSE HAS TO MOVE

This play runs across the org, not inside sales.

Every function below owns a piece of the play. Skip one and it stalls where most GTM plays stall: in the handoff.

SALES LEADERSHIP
Enforcement of field hygiene in every pipeline review

Without it: Reps skip the fields and the debt rebuilds in a quarter.

MARKETING
Adoption of the pinned funnel definitions at the top

Without it: Two funnels, two numbers, and the argument returns.

FINANCE
Reconciliation of CRM revenue against the books

Without it: The board sees a number the CRM cannot back.

CS
Post-sale fields the renewal forecast depends on

Without it: The renewal number stays a guess.

04 / SEE IT RUN

Watch the skills answer in order.

Describe your situation in plain language. The right skill fires on its own and hands its receipt to the next.

EXAMPLE CHATPriya, RevOps Lead, running the loop in one sitting
P
Our Salesforce is a mess and nobody trusts the pipeline number in the Monday meeting. I don't even know where the worst problems are. Can you look at it?
S
Step 1· Data Hygiene Audit
I scanned for the hygiene problems that actually break reporting first: missing required fields, records that haven't moved in months, duplicate accounts, and deals stuck in stages that don't match reality. Then I ranked them by how much they distort the number, not by how ugly they look.
dupes310
stale1,240
Receipt
Ranked cleanup list: 310 duplicate accounts and 1,240 deals with no activity in 60+ days flagged as the top two reporting-breakers.
P
Okay, cleanup is queued. Now the bigger fight: half the team defines a qualified lead differently. Can we pin the funnel so the metrics mean one thing?
S
Step 2· Funnel Metrics
I built stage-to-stage conversion, time in each stage, and win rate, and pinned a written definition for every stage so the meeting stops arguing about what counts. The leak is between MQL and SQL, where the handoff is undefined.
Receipt
Funnel metrics with a definition ledger for all 6 stages; biggest leak found at MQL to SQL, where conversion sits at 22%.
P
That MQL to SQL leak is partly because leads sit for days before anyone touches them. Can you design routing that our admin can actually build?
S
Step 3· Lead Routing
I wrote the assignment rules as a spec: account-based match first, round-robin fallback, and an SLA timer that reassigns if a lead sits untouched. Every path has a fallback so nothing lands in a black hole.
Receipt
Routing spec with a 15-minute first-touch SLA and reassignment fallback, written so your admin can build it without guessing.
P
Last thing. Finance is asking why we pay for so many tools. Some overlap and some barely get used. Can you help me cut without breaking anything?
S
Step 4· Tech Stack Audit
I mapped every tool to the job it does, found where two tools do the same thing, and flagged seats nobody logs into. Then I sequenced the cuts to line up with renewal dates so you don't eat a cancellation fee.
tools24
cuttable5
Receipt
Stack audit across 24 tools: 5 flagged for consolidation, sequenced to renewals for roughly 60K in annual savings.
05 / SEE IT IN PRODUCTION

Before you run it, I ran it for real.

This workflow is genericized from a real build. Here is the number it moved, and what I actually did.

THE BUILD · GTM OPERATING RHYTHM
Reporting That Drove Action
65% → 90%+
forecast accuracy, on a Deal Confidence Score instead of a guess
-50%+
deal slippage, via the Deal Confidence Score
6 motions
one weekly read: leads, deals, expansion, churn, renewals, forecast
2 teams
sales and CS, running the week off one read
WHAT I DID
01
Automate the report itself. The weekly report generated itself from the source of truth, so no one spent a day assembling slides. The time went to the action, not the assembly.
02
Let AI surface what a human read misses. AI read across the whole dataset and pulled the insights a person scanning a dashboard would never see: the account quietly cooling, the team over-consuming its seats, the deal whose activity did not match its stage.
03
Build the sales action layer. The report did not end at a number. It surfaced the hot leads worth working and a deal tracker with every deal risk and next step, each pointed at the rep who could move it.

A report a leader reads and a report a team acts on are different objects. Automate the assembly, let AI surface the insights a human read misses, and build an action layer for every motion, sales and CS, so one weekly read drives hot leads, expansion, churn saves, renewals, and a forecast the team trusts. The report becomes the operating rhythm, not the rear-view mirror.

Dig into the full build
06 / ROLL IT OUT AND INSPECT IT · THE OTHER HALF

The number is only as trusted as the plumbing under it

The audits hand a RevOps leader a ranked cleanup list, pinned definitions, and routing that can ship; the trust comes from the first forecast call where nobody argues the numbers. Here is how to run the rollout so the foundation holds after the project ends.

THE FRAMEWORK BEHIND IT
The definitions-first standup

Pin the funnel definitions before touching a single record, then review every hygiene, routing, and stack decision against those definitions in a weekly standup. Anything that cannot be stated in the pinned terms does not ship.

  1. 01
    Teach the definitions, then defend them

    Walk sales and marketing through what each pinned stage means and what it excludes, and rehearse the moment someone asks to bend a definition for one deal. The answer is the same pinned sentence every time.

  2. 02
    Work the hygiene list top down

    The data-hygiene-audit ranks the cleanup; run a standing weekly block that clears it in order, and publish what got fixed so the team sees the debt shrinking.

  3. 03
    Hold the routing SLA in public

    Lead-routing only matters if the clock is visible. Report response times against the SLA every week, by owner, and start with the leads that sat.

  4. 04
    Inspect drift quarterly

    Rerun the hygiene and tech-stack audits on a quarterly cadence, before the debt turns invisible again. The foundation is a motion, not a project.

07 / INSTALL THE WHOLE PLAYBOOK

One plugin. 4 skills, bundled.

The whole playbook installs as a single plugin in Claude Code, no copy-pasting 4 times. Or grab any single step above. It runs on what you paste; connect your stack to go live.

OR KICK IT OFF IN CHAT
Here is my situation: [describe your workflow or account in a sentence or two]. Walk me through Stand up the RevOps foundation step by step, and run each skill as we go.
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